Nuggets North America, those big-selling blue ocean platforms that are expanding

Nuggets North America, those big-selling blue ocean platforms that are expanding wildly When it comes to North American cross-border e-commerce, the first thing you think of are mainstream e-commerce platforms such as Amazon, eBay, Walmart, etc. However, in addition to these big platforms that everyone is familiar with, in 2021, the blue ocean platform that the big sellers are expanding wildly is again Which ones?
 The three most popular e-commerce platforms in North America are Wayfair/OverStock/ HomeDepot. We will discuss with you how North American cross-border e-commerce can win with “new”?  
Q: What is the position of Wayfair, Overstock and HomeDepot in the North American cross-border market?
Answer: Wayfair is the largest vertical home furnishing e-commerce shopping platform in the United States! It has a market share of 33.4% in the US home furnishing market, which is No. 1 in the home furnishing category.  

Overstock is commonly known as the "female killer", and female consumers on the platform account for 76%. It is a well-known online shopping platform and brand discount sales platform in the United States, with 35 million monthly visits.
HomeDepot is the world's leading retailer of household building materials and the second largest retailer in the United States with 2,234 chain stores. In 2020, the top ten e-commerce sales in the United States ranked fifth. Second only to Amazon, Walmart, eBay, Apple.  
Q: What are the consumer groups and product market positioning of the three platforms Wayfair, Overstock, and HomeDepot?
Answer: Wayfair is a vertical platform for home furnishings. It has six independent website platforms, Wayfair, Allmodern, Joss & Main, Birch Lane, Dwellstudio and Perigold. A total of more than 7 million products have been included, and cooperation has been reached with 12,000 brands. Its main users are women between the ages of 35 and 65. Wayfair’s brand positioning covers different income groups, with brand awareness and repurchase rates increasing year by year.  

As a "female killer", Overstock targets middle and high-yield families, with an average customer unit price of up to $200. The home furnishing category occupies 1/3 of the total category, but the hot-selling categories on the platform also include home decoration, indoor and outdoor lighting, clothing and fashion accessories. HomeDepot has been focusing on providing affordable decoration supplies, DIY supplies, furniture, home appliances and other products for many years, covering all consumer groups. The winning way for third-party sellers to enter HomeDepot online lies in product differentiation, which must be differentiated from Home Depot self-operated products, or make differences in price or product design.  
Question: Introduction to the three platforms' operating modes and the platform's support policies for sellers?
Answer: Wayfair, Overstock, and HomeDepot pay their partners the wholesale cost of their products, and then set higher retail prices. When a buyer places an order on Wayfair, Overstock, and HomeDepot, the platform forwards the order to the supplier’s warehouse. When the supplier selects, packs and sends the order to the customer, Wayfair, Overstock, and HomeDepot bear the transportation costs. This model also saves the supplier a lot of costs.  
Question: Wayfair, Overstock, HomeDepot special requirements-product liability insurance!  
Answer: The Wayfair, Overstock, and HomeDepot platforms all require Chinese manufacturers (suppliers) to insure export product liability insurance, and list international buyers as additional insureds to share the insurance benefits of product liability. International buyers require insurance requirements when purchasing product liability insurance. For example, depending on the type of product, the cumulative compensation limit for a year should be between US$2 million and US$10 million, or the qualification of the insurance company needs to reach a certain level.  
Q: What are the precautions for the three platforms Wayfair, Overstock, and HomeDepot?
Answer: When doing Wayfair, Overstock, and HomeDepot, there will be some large products. You need to pay special attention to the packaging size and weight of the product, especially the definition of a few terms: oversize, Unauthorized, overlength, and overweight. (Although Wayfair, Overstock, and HomeDepot are responsible for the end of the journey, if the sales are slow in the later period, they need to be shipped on other platforms. The end of the oversize product is expensive. It is recommended that the product packaging should not be close to the critical point, preferably 5cm Safety zone) The operation mode of Wayfair, Overstock, and HomeDepot is different from Amazon SC. Amazon is a commission system, and the final price is determined by the seller; these three platforms are the Vendor model, and the final price is determined by the platform. In terms of return costs, returns are always inevitable, so when pricing, you need to share the return rate and return costs into the supply price.
For large items, pay attention to the packaging of spare parts. You need to prepare a few more sets of spare parts to avoid the entire product from being scrapped due to missing parts. So be sure to prepare more parts to the overseas warehouse, and each part must be individually packaged and labeled, otherwise the overseas warehouse staff will not specifically go to the box to pick it up for you, they only look for the product label.  
Q: What are the entry requirements, fees and collections of the three platforms?
Answer: Entry requirements:  
Fees and collections:  
Facing the increasingly competitive cross-border e-commerce market, as cross-border e-commerce sellers, we should not just fight each other in the Red Sea market. Maybe we change our thinking and we will find a blue ocean and broader market. Cross-border e-commerce is a trend and an expanding field. With the increasing purchasing power of global consumers and the continuous advancement of infrastructure and technology, the development prospects of e-commerce in 2021 and beyond will remain as bright as ever. Seize the opportunity and be prepared to meet the challenge. In 2021, we will find out where North American e-commerce can be used, so that the company's performance will reach a new peak.