Magic weapon! How do cross-border e-commerce companies meet the challenges of 20

Magic weapon! How do cross-border e-commerce companies meet the challenges of 2020?

At the beginning of the year, the sudden epidemic brought unprecedented challenges to cross-border e-commerce companies. The series of shocks such as the delay of domestic supply, stagnant product demand, and cancellation of foreign trade orders put many companies on the verge of bankruptcy. Fortunately, with the effective control of the epidemic, China's cross-border e-commerce has gradually recovered.

Positive import and export data
According to customs statistics, the total value of imports and exports in the first 10 months was RMB 25.95 trillion, an increase of 1.1% over the same period last year. Among them, export value was RMB14.33 trillion, an increase of 2.4%; import value was RMB 11.62 trillion, a decrease of 0.5%. The total import and export value in October was RMB 2.84 trillion, an increase of 4.6%.
So how do China’s cross-border e-commerce companies deal with the challenges of 2020?
Struggling forward in difficulties
On the one hand, the growth of overseas demand has driven the increase in the transaction of cross-border e-commerce platforms, especially the epidemic prevention materials such as masks, protective clothing, raincoats, rubber shoes. The factories accelerate to produce, and then the e-commerce platform launches the related products that have been exported abroad in a short time.
On the other hand, multinational companies have increased their channel layout for cross-border e-commerce in the Chinese market. Many companies such as Danone, Nestlé and Abbott have stated that their new products will mostly enter the Chinese market through cross-border e-commerce channels. In fact, China has always encouraged free trade zones, cross-border e-commerce, and other new business forms and models. We plan to introduce more high-quality nutritional formulas from abroad to meet the growing needs of Chinese consumers.
The rise of cross-border e-commerce platforms is also reflected in the statistics. The customs statistics shown that the imports and exports increased by 26.2% in the first half of this year, of which exports increased by 28.7% and imports increased by 24.4%. Online zero-touch transactions, fast delivery, and short transaction chains are important factors for cross-border e-commerce to rise against the trend!
Quick adjustment to adapt to changes
Famous platforms such as Amazon, eBay, and Alibaba have also made many adjustments based on the epidemic situation. Actively solve problems such as the high return rate and the decline in store credibility caused by slow transportation.
Sellers change marketing strategies. Reduce offline marketing, and attract more consumers' attention through online live broadcast and online advertising. And adjust the main products according to the needs of the epidemic, such as cleaning and disinfection products. The demand for home gardening and beauty care in Europe and the United States is also growing rapidly.
Build brand influence
During the epidemic, it is difficult to show the practical attributes of many products, and brand value is the key to win the game. Cross-border e-commerce can reasonably match domestic and foreign sales to reduce risks. Since the epidemic has affected the consumer and supply chain to a certain extent, cross-border e-commerce companies with brand advantages begin to emerge among competitors.
The ultimate winner will be the company who can constantly build brand influence by using technology, marketing and supply ideas to achieve a comprehensive digital transformation while trying to solve problems in quality, logistics and service.
In short, 2020 is a special year, an opportunity as well as a challenge. Facts have proved that China's cross-border e-commerce has made full use of this double-edged sword to push made in Chine products go global!