How does Amazon choose products? Amazon product selection research report templa
1. Market demand
The main keywords of ultrasonic pest repellent are "pest repellent" and "ultrasonic pest repeller".Amazon AmericaThe estimated monthly search volume of is 30724 and 58,268 respectively, as shown in the figure below.
The main keywords of ultrasonic insect repellent correspond to the estimated monthly search volume, onlinelistingQuantity,Key wordsThe average estimated monthly sales data of the homepage is organized as shown in the figure below.
It can be seen from the keyword search results that the degree of competition for "pest repellent" is 0.35 (monthly search volume/number of online listings/30), and the number of online listing competitors is medium. From the degree of competition, the degree of competition in the market is medium and the demand is high. .
2. Life cycle
Judging from the search popularity of Google Trends in the last 5 years, the overall trend of ultrasonic insect repellent fluctuates relatively greatly, but there is no obvious life cycle, and it is expected to remain stable or slightly increase in the future.
3. Seasonality
From the data in the above figure, we can see that the ultrasonic insect repellent has obvious seasonality. Generally, the search popularity peaks from June to July. If you want to make this product, you need to deploy it in advance.
The second part of ultrasonic insect repellent market competition data analysis
1. Overall market volume analysis
The estimated average monthly sales of the first three pages of the keyword "Ultrasonic Pest Repeller" captured by the software Jungle Scout are 578, 264, and 161 in order. On the first page of ASINs, the highest monthly sales volume is 2,400 pieces, the lowest monthly sales volume is 5 pieces, and the average daily sales volume is 16 pieces. The sales volume on the second and third pages were 264 and 161, respectively, which was relatively low compared to the first page.
2. Analysis of the proportion of new products
There are two definitions for the share of new products. One is to collect ASIN days on the shelf through keepa, and the other is to define ASINs with less than 100 reviews as new products. The percentages of new products on the first three pages of "Ultrasonic Pest Repeller" are 90%, 95%, and 84% respectively. It can be seen that it is easier for new sellers to enter the top three.
3. Overall product quality analysis
The average number of reviews on the first three pages of the keyword is 49, 63, 86, and the average star rating is 3.9 points. From the average number of reviews and star ratings, it can be seen that there is not much pressure from the number of product reviews, and product defects are obvious. Large room for improvement.
4. Price analysis
The average price of the first three pages of keywords is $27.78, $24.56, $25.05, and the average price is $25.63.
The third part of market data analysis
1. Distribution of sellers
On the first three pages of keywords, from the perspective of the number of sellers,FBASellers accounted for 86%, Amazon self-operated accounted for 3%,FBMAccounted for 11%; from the perspective of estimated monthly sales, FBA sellers accounted for 90% of sales, Amazon self-operated accounted for 4%, and FBM accounted for 6%. It can be seen from the above data that sellers mainly deliver FBA, and the market pressure from Amazon's self-operated market is relatively small.
2. Brand estimated monthly sales distribution
As can be seen from the above figure, the estimated monthly sales of the XXX brand account for XX%, and the estimated monthly sales of the XXX brand account for XX%. The brand is evenly distributed. Comprehensive analysis of the product does not have a brand monopoly.
As can be seen from the above figure, the market share of large sellers is not high, small sellers can also have certain market sales, and new sellers have the opportunity to enter the homepage.
The fourth part of the product characteristics and product pain points analysis
1. Product features
2. Product pain points and solutions
Part 5 Product Profit Estimation
When calculating profit, only the basic cost of the product is calculated, excluding cargo damage, promotion, labor and other costs.
This product research report is only for style reference study, and some data is directly intercepted and deleted from other reports.