Huge New Year offer!

20-01-14

The first part, 2020 strategic development direction:

Seize the peak season of auto and motorcycle accessories!

Category Manager

The category manager emphasized that March to May was the peak season for auto and motorcycle parts. By eBay sales data over the past few years to see if January sales index as 100%, then, in February of 109% in March is to 131%, sales almost was during this period soared state , and our Chinese New Year generally appear in At the end of January or the beginning of February, this period should be the peak period for stocking and loading of auto parts sellers.

Why did the sales of auto and motorcycle parts of the entire platform soar in March? Generally mainly because just past winter, many owners will take the initiative to care of their car and spare parts will be part of the new ones, while early spring main season is also the owner of car travel, whether new ones or traveling will bring a lot of steam Sales of motorcycle accessories .

Further maintenance of vehicle adaptability!

It has to be said that model adaptability has become the biggest obstacle that restricts many sellers from becoming big sellers. We still find that many sellers accumulate thousands of auto and motorcycle parts unnecessarily, but there is no conversion at all , but they just complain that the products are not sold, and they do n’t know that the auto and motorcycle parts are suitable for the model They are making a lot of money in silence, indicating that the annual performance will double again.

Here, let me give you a few intuitive conversion rate comparison charts: (Sellers who have not added a model adaptation, I will ask you how many opportunities to get rich in these years ...)

Another wave of crit: (Vendor without model adaptation: orz ...)

Actively participating in eBay Deals & Events, it is the trend of sellers to take the branding route!

Next year, our auto parts sellers will get more eBay Deals & Events opportunities . Actively logging in to the seller center to participate in activities will be the fastest way for our sellers to quickly increase sales and become big sales.

l For example, Best of Motors in the United States:

l P & A coupons and flash sales in Germany, ST France and Australia:

l British Motors event and Daily deals:

For more event types, please refer to: https://www.ebay.cn/newcms/Home/deals/2

However, we will give most of the activity resources to the sellers who have passed the review ofour emerging brand smart manufacturing plan (Emerging brand) . At the same time, we also encourage sellers to maintain the brand in the publication as much as possible . If your Brands in the publication are filled with content that does not apply to your real brand name , such as Does not apply, Unbranded, Aftermarket, OEM, Markenlos, etc. The chances of your listing being selected for each site will be very small.

Actively participate in the procurement matchmaking of eBay Lighthouse!

In 2020, we will continue to organize eBay sellers and exhibitors' procurement matchmaking or viewing procurement groups at a number of exhibitions, including the Beijing International Automotive Products Expo (CIAACE) in February, the Guangzhou Auto Parts Exhibition in September, and the Shanghai Frankfurt Exhibition in December . Docking the right suppliers can quickly help sellers expand different sites and different categories, so that the seller's auto and motorcycle accessories business can take it to the next level.

Specific content of this event

China International Automobile Products Exhibition (CIAACE) is a well-known exhibition brand in the Chinese automotive aftermarket. The exhibition was founded in June 2005. In 2010, CIAACE was approved by the Ministry of Commerce as "the only national key support project in the automotive supplies industry" and became the representative of China's automotive National key exhibitions for the supplies industry. CIAACE 2020 willhold a 4-day exhibition from February 18th to February 20th . The exhibits include beauty care products, auto maintenance equipment, car wash supplies, window film car film supplies, automotive boutique supplies, automotive interiors, automobiles Exterior decoration, car audio and video entertainment, car communication and navigation, car safety supplies, car electronics, energy saving supplies, environmental protection supplies, outdoor supplies, automotive wheel tires and modified supplies and other categories.

On February 20, 2020, eBay and CIAACE will host a procurement matchmaking meeting in the conference room of Hall W3 of the Beijing International Exhibition Center (Shunyi New Hall). More than 60 selected auto parts suppliers will come to communicate with eBay sellers.

New year is heavy! This auto parts 2020 cheats teach you to become a professional seller!

List of suppliers who have registered for the matchmaking meeting (for reference only, the final list is based on actual attendance):

New year is heavy! This auto parts 2020 cheats teach you to become a professional seller!

Part two, market analysis and 2020 category expansion

I. Five major categories of 2020 eBay sellers that must be watched for:

2020 eBay sellers must focus on five strategic categories: wheel hubs, bumpers, brake discs, exhaust systems, car seats ; eBay will focus on supporting sellers to make breakthroughs in these strategic categories in 2020, including support for market information, and launch corresponding category promotions For plan and promotion details , please pay attention to the marketing activities section of your Seller Center.

Wheel:

New year is heavy! This auto parts 2020 cheats teach you to become a professional seller!