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How to improve the sales of the store is always a topic of platitude. No matter old or new buyers, they will never be short of sales and always expect to have better sales.

 

Old seller always sigh: do people too much competition, sales profit decline, to strive to steadily improve sales. New seller also exclaims: come in too late, need to do better to compete with established old seller, a piece of cake.

 

No one will be too much sales, sales will never be enough, people familiar with amazon rules know, compared to other platforms, amazon rules are relatively fair, must have good products, careful management, in order to get more traffic, in order to give more orders.

 

On the one hand, it is more important to choose the right direction, but it is useless to make efforts if the direction is wrong. In order to increase the sales of the store, you must master the following six operating periods:

 

One, choose the product of enough rigid demand

 

To make their own amazon store sales steady growth, you first need to have a certain number of products for sale, through operating skills improve each product ranking gradually rise, stable growth to drive sales, only one or two product is not enough, because each product has a ceiling, if the two product sales decline because of various reasons, that how to guarantee the shop sales, product quantity is large, the risk is relatively small.

 

At the same time, in the selection of goods, sellers should try to be close to the rigid demand of the product. What is a just-in-time product? Simply put, it is the demand that the user is affected less by the factor such as price. Such a product is convenient to realize the purpose of a product to meet all potential consumer demand, easy to stock, easy to promote the growth of product sales, is the most important parameter in the selection of products.

 

When there is a certain number of products with rigid demand in the store, the sales growth of the store will be promoted through operation.

 

2. Optimize Listing as much as possible

 

For operating a shop, only a good product is not enough, but also the product perfect show come out, as far as possible for sellers to choose the better products, to want to be sales, must from the pictures, the title, keywords, five line features, product description, etc, to make their products seem better than other people, both content and form in present, must be hard, only to a great Listing will attract the customers order to promote the store sales growth.

 

Three, do full competitive product analysis, find out the gap, make up for the shortage

 

"Whatever and didn't do it, you don't think your competitors have done for you" so, for the seller, if you want to let oneself has been a steady rise in sales, must do their competing goods analysis, familiar with your competitors, and is familiar with him, than he himself Listing the details of the competition, price, promotion, advertising, Review, and so on, are all we need to analysis and study of object, take the essence discard the dregs, if you can do it, you will understand the meaning of "the competition is the best teacher".

 

Set competitive prices

 

The current amazon platform is no longer an era of "more money than money". There are many sellers, fierce competition, and consumers are increasingly learning to compare prices among many choices. In operation, only by making its product price competitive can it win the competition more easily and gain a larger market share.

 

You have to be cost conscious, choose the right source of goods, the right way of logistics, the right cost structure in order to let you in the competition is not passive everywhere. On the set of price, the seller must be able to transverse comparison, compared with its rivals, have more advantages than rivals, it is certainly not blindly to the price war, but to the comprehensive contrast, setting up a can let oneself have profit, also can attract consumers to a price, this in the middle of a balance, you will need for their products and competitors have enough understanding.

 

5. Put CPC advertisements in the station and introduce the traffic outside the station

 

In addition to passively waiting for the traffic on the platform, we can also take an active approach to obtain it. CPC advertising on amazon site is a very useful tool to obtain traffic actively.

 

When a seller wants to drive sales of a product or create a hot style, on-site advertising is an essential tool. By placing advertisements on the site, our Listing has the opportunity to show the front page, which will be of great help in sales promotion.

 

If you can, you can drive further sales with offsite traffic, fan traffic from offsite channels like Facebook, Deals sites, and so on, but countless experiences have shown that insite traffic works better unless you have a very good offsite channel.

 

Encourage and guide customers to leave comments

 

Product Review is an important basis for buyers to choose products. When a buyer is not in contact with the products in person, the evaluation of other buyers has a great influence on him. A Listing without Review or with a poor Review rating will have a low conversion rate.

 

This does not mean brushing reviews, which is prohibited by the platform. Generally, customers can be guided and encouraged to leave comments through after-sales service CARDS and thank-you letters, which will greatly boost their own operation and promote sales growth.