No Flow on Amazon? How to Increase?
19-06-20
An Amazon store without flow means little sales and profit. Sellers did several operations to optimize their store and listing for increase store flow and sales. For beginners on Amazon, there were plenty of channels to increase flow but limited by their capability and resources they cannot cover all channels. Nevertheless, 3 channels were basic for beginners and they can handle them well.
Channel 1: Search Flow
Search flow optimized keyword to improve listing rank, as a result, flow increases. Several aspects affect rank. The most important aspects like conversion rate, add to cart quantity, product review. Without those aspects, we can focus on keyword selecting, keyword layout, selling point and descriptions.
Channel 2: AD Flow
Sellers pay for advertisement to get flow. This channel improves listing rank significantly with high cost. Due to the CPC, seller must select proper keyword and promotion mode, focus on later stage optimize.
Channel 3: Cross/Relative Flow
Refer to platform data analyzing customers` habits, prefer and actions to expose different products to customers. For instance, seller exposes proper brake pad and fluid after customers bought a pair of brake rotor. The brake pad and fluid will be highly needed for the customer. If customers bought a similar product or repeatedly buying, the potential requirement of those customers will always exist.
Sellers may not get immediately gain from this channel. Nevertheless, seller must take a series promotion and marketing skill to increase add to cart or add to watch rate.
The above 3 channels were easy to operate by beginners; besides, several channels were available according to seller`s condition. After all, seller must consider seriously about how to get the most efficient result with limited energy and resources.
Channel 1: Search Flow
Search flow optimized keyword to improve listing rank, as a result, flow increases. Several aspects affect rank. The most important aspects like conversion rate, add to cart quantity, product review. Without those aspects, we can focus on keyword selecting, keyword layout, selling point and descriptions.
Channel 2: AD Flow
Sellers pay for advertisement to get flow. This channel improves listing rank significantly with high cost. Due to the CPC, seller must select proper keyword and promotion mode, focus on later stage optimize.
Channel 3: Cross/Relative Flow
Refer to platform data analyzing customers` habits, prefer and actions to expose different products to customers. For instance, seller exposes proper brake pad and fluid after customers bought a pair of brake rotor. The brake pad and fluid will be highly needed for the customer. If customers bought a similar product or repeatedly buying, the potential requirement of those customers will always exist.
Sellers may not get immediately gain from this channel. Nevertheless, seller must take a series promotion and marketing skill to increase add to cart or add to watch rate.
The above 3 channels were easy to operate by beginners; besides, several channels were available according to seller`s condition. After all, seller must consider seriously about how to get the most efficient result with limited energy and resources.