Four important principles in Amazon keyword selection and setup;
18-11-01
The most important thing in optimizing a listing is keyword optimization. Keyword settings will directly affect the display of your product. Although almost every seller knows the importance of keyword settings, not every seller can accurately grasp the degree of keyword settings.
Based on years of operational experience, I feel that in order to set up good keywords, we must adhere to four important principles:
1. Relevance between keywords and products
For sellers, when choosing and setting keywords, first of all, ensure that these words are relevant to the products sold, preferably highly relevant. The higher the relevance, the more preferred the keyword, and if the word is not relevant, it is better not to use it. This requires sellers to be familiar with their products, as well as the categories and markets they face. Based on product analysis, categories and markets, key words are screened and classified.
Usually keywords can be divided into three categories:
● Broad keywords
● Precise keywords (core keywords)
● Long tail keywords
In practice, precise keywords should be used first, and can be used in listing headings which carry the most weight. Of course, many times, a product often contains multiple core keywords because of the use of different expressions, so we need to be able to put these keywords in different positions of the headings properly. For example, my suggestion is to use punctuation marks in the title to present the title in the form of multiple clauses, so that each clause a core keyword can be used separately. Broad keywords are often included in the core keywords, so we do not need to do anything additional. For long-tailed keywords, we should select and use them under the most relevant and relatively large coverage groups.
2. Keyword should be consistent with user search habits
During the process of screening and setting up keywords, sellers must learn to think like the customer. From the standpoint of consumers, see what words consumers are searching for. Then, according to the words consumers use, plan and set up a keyword list. This requires sellers, to understand consumers.
For example, for a mobile power seller, it may be easy to think of the word Power Bank, which is certainly used by many consumers, but in addition to Power Bank, some consumers are actually accustomed to use Power Pack to search. This requires the seller to be aware of the consumer's habits and preferences, and to include such words in their keyword list.
Similarly, a LED light seller, in addition to Led Light, there are many people searching using Led Lamp, which is also a keyword you need to use.
3. On the selection and setting of key words
Sellers also need to consider the number of keywords searched on the platform. Currently, many third-party tools can offer sellers data of how many times keywords are searched in a platform. Product keywords are collected, in order to decide which keywords should be used in the main places. Sellers can take search terms into consideration, based on the above two points. Thus we can try our best to put the most searched terms in the most important spot. More searches mean more exposure, and putting these words in the top of the title, the keywords have a relatively larger weight, which can bring more traffic to listings which then translates into more orders.
4. Adjust keyword lists according to development trends and consumer habits.
Product keywords are not always static. They are often relatively static, but they can be dynamic and may change over time. Changes in trends, and changes in consumer habits will affect keyword changes. when consumers. When the consumer's search habits change, sellers should update their keyword list in a timely manner.
For example, for sellers who use variant forms to sell mobile phone covers, the emergence of each generation of new mobile phones means a major adjustment of keywords.
If a seller is able to fully execute the above four factors while operating Amazon, especially the optimization of the listing and the advertisement of the site, it can greatly improve keyword accuracy, increase traffic, and operations.
Source: Cross-border e-commerce winners
Based on years of operational experience, I feel that in order to set up good keywords, we must adhere to four important principles:
1. Relevance between keywords and products
For sellers, when choosing and setting keywords, first of all, ensure that these words are relevant to the products sold, preferably highly relevant. The higher the relevance, the more preferred the keyword, and if the word is not relevant, it is better not to use it. This requires sellers to be familiar with their products, as well as the categories and markets they face. Based on product analysis, categories and markets, key words are screened and classified.
Usually keywords can be divided into three categories:
● Broad keywords
● Precise keywords (core keywords)
● Long tail keywords
In practice, precise keywords should be used first, and can be used in listing headings which carry the most weight. Of course, many times, a product often contains multiple core keywords because of the use of different expressions, so we need to be able to put these keywords in different positions of the headings properly. For example, my suggestion is to use punctuation marks in the title to present the title in the form of multiple clauses, so that each clause a core keyword can be used separately. Broad keywords are often included in the core keywords, so we do not need to do anything additional. For long-tailed keywords, we should select and use them under the most relevant and relatively large coverage groups.
2. Keyword should be consistent with user search habits
During the process of screening and setting up keywords, sellers must learn to think like the customer. From the standpoint of consumers, see what words consumers are searching for. Then, according to the words consumers use, plan and set up a keyword list. This requires sellers, to understand consumers.
For example, for a mobile power seller, it may be easy to think of the word Power Bank, which is certainly used by many consumers, but in addition to Power Bank, some consumers are actually accustomed to use Power Pack to search. This requires the seller to be aware of the consumer's habits and preferences, and to include such words in their keyword list.
Similarly, a LED light seller, in addition to Led Light, there are many people searching using Led Lamp, which is also a keyword you need to use.
3. On the selection and setting of key words
Sellers also need to consider the number of keywords searched on the platform. Currently, many third-party tools can offer sellers data of how many times keywords are searched in a platform. Product keywords are collected, in order to decide which keywords should be used in the main places. Sellers can take search terms into consideration, based on the above two points. Thus we can try our best to put the most searched terms in the most important spot. More searches mean more exposure, and putting these words in the top of the title, the keywords have a relatively larger weight, which can bring more traffic to listings which then translates into more orders.
4. Adjust keyword lists according to development trends and consumer habits.
Product keywords are not always static. They are often relatively static, but they can be dynamic and may change over time. Changes in trends, and changes in consumer habits will affect keyword changes. when consumers. When the consumer's search habits change, sellers should update their keyword list in a timely manner.
For example, for sellers who use variant forms to sell mobile phone covers, the emergence of each generation of new mobile phones means a major adjustment of keywords.
If a seller is able to fully execute the above four factors while operating Amazon, especially the optimization of the listing and the advertisement of the site, it can greatly improve keyword accuracy, increase traffic, and operations.
Source: Cross-border e-commerce winners