There are many ways to increase conversion rates, these five tips have proven to
18-09-01
The conversion rate is the core of all e-commerce business, and is the ultimate goal of SEO optimization, brand marketing, and advertising. Conversion rate means that traffic is ultimately converted to an order, which means that the merchant’s revenue is profitable. That's why most sellers put conversion rates in an important strategic position.
With the arrival of the peak season, businesses will face enormous traffic. How to use this traffic efficiently and turn it into orders? Here are the five most efficient conversion tips.
1. Optimize product images
Because people can't really feel and experience the texture and effect of products when they buy online, product pictures have become an important first impression and purchase decision-making factor. In addition, product pictures clearly and completely display product details and information needed by customers, and become an important source of information for customers; they’re easy to share and forward attributes also allow them to reach a wider audience; at the same time, product pictures help optimize SEO and help sites improve ranking in search results pages.
Merchants can use image optimizers such as TinyPNG or Compressor.io for image compression to ensure that the image does not affect the loading speed of the site. These tools can reduce the size of image files without affecting image quality, thereby reducing the pressure on the site server and ensuring a smooth browsing experience for customers.
2. Optimize the speed of the site
Site speed is a guarantee of a smooth shopping experience. According to statistics, 40% of visitors will give up access and jump to other pages if the page is loading for more than three seconds. At the same time, a 100ms delay will lower the conversion rate by 7 percentage points. This means that the speed of the site can have a significant impact on the merchant's sales business.
Merchants are advised to use Google's free PageSpeed Insights tool to monitor the speed of desktops and mobile sites. Further website optimization based on the comments provided. In addition, the merchant can also use the CDN (Content Delivery Network) to accelerate content distribution according to the geographic location of the customer.
3. Pay attention to shipping settings
Most consumers prefer free delivery. According to statistics from e-tailing, a statistical marketing agency, 73% of consumers claim that free shipping is the primary standard for online shopping. At the same time, nearly half of online merchants offer customers a free shipping service. As you can imagine, shipping costs play a very important role in order conversion.
However, some sellers sell goods that are too expensive to be passed on or reduced. Please be sure to keep the transparency of the shipping charges, and you can attract customers' attention through certain shipping discounts, because for most consumers, they find out at checkout. It is undoubtedly frustrating to pay extra shipping costs.
4. Understand the customer
It is understood that the cost of getting new customers is five times that of maintaining old customers. Therefore, in the process of improving conversion and sales, sellers can concentrate more on existing customers.
To better understand customer information, merchants can use some tools to create online surveys. For example, WPForms is a very convenient and practical tool. This high-end form generator allows sellers to quickly create surveys or ratings to better understand brand impressions, product reviews and customer needs, and where improvements are needed.
5. Improve customer service
In the consumer's purchase process, there are always a variety of problems, and once they encounter these situations, they hope to get in touch with the customer service immediately, otherwise they will give up the purchase to a large extent. A study by digital research firm Forrester showed that if the problem is not answered immediately, 55% of Americans will give up buying the goods they are viewing. Sellers can better improve customer service through the following channels.
E-mail: E-mail is the easiest way for customers to communicate. Sellers can attach separate business contacts to the site page to prevent missing customer issues. It is also recommended that the seller add some common questions to the FAQ section of the website.
Social media: If a business has opened its own social media account, it must maintain a certain frequency of interaction and push frequency to show the brand's vitality and attention. Merchants can reset the message notifications and respond to posts or content that asks questions. This will also help the seller to understand the needs of customers and promote the connection between the brand and the audience.
Live broadcast: It is very effective to use live broadcasts as a way to interact with customers to answer customer questions. Enhance customer understanding of brands and products and increase conversion rates while interacting with customers in real time.
Phone: The phone is the most convenient and intuitive customer service relationship, which can solve customer problems in a timely and efficient manner.
The increase in conversion rate is a gradual process and not a one-off event. Sellers should selectively implement these points in light of their actual situation.
--From: Hugo Net
With the arrival of the peak season, businesses will face enormous traffic. How to use this traffic efficiently and turn it into orders? Here are the five most efficient conversion tips.
1. Optimize product images
Because people can't really feel and experience the texture and effect of products when they buy online, product pictures have become an important first impression and purchase decision-making factor. In addition, product pictures clearly and completely display product details and information needed by customers, and become an important source of information for customers; they’re easy to share and forward attributes also allow them to reach a wider audience; at the same time, product pictures help optimize SEO and help sites improve ranking in search results pages.
Merchants can use image optimizers such as TinyPNG or Compressor.io for image compression to ensure that the image does not affect the loading speed of the site. These tools can reduce the size of image files without affecting image quality, thereby reducing the pressure on the site server and ensuring a smooth browsing experience for customers.
2. Optimize the speed of the site
Site speed is a guarantee of a smooth shopping experience. According to statistics, 40% of visitors will give up access and jump to other pages if the page is loading for more than three seconds. At the same time, a 100ms delay will lower the conversion rate by 7 percentage points. This means that the speed of the site can have a significant impact on the merchant's sales business.
Merchants are advised to use Google's free PageSpeed Insights tool to monitor the speed of desktops and mobile sites. Further website optimization based on the comments provided. In addition, the merchant can also use the CDN (Content Delivery Network) to accelerate content distribution according to the geographic location of the customer.
3. Pay attention to shipping settings
Most consumers prefer free delivery. According to statistics from e-tailing, a statistical marketing agency, 73% of consumers claim that free shipping is the primary standard for online shopping. At the same time, nearly half of online merchants offer customers a free shipping service. As you can imagine, shipping costs play a very important role in order conversion.
However, some sellers sell goods that are too expensive to be passed on or reduced. Please be sure to keep the transparency of the shipping charges, and you can attract customers' attention through certain shipping discounts, because for most consumers, they find out at checkout. It is undoubtedly frustrating to pay extra shipping costs.
4. Understand the customer
It is understood that the cost of getting new customers is five times that of maintaining old customers. Therefore, in the process of improving conversion and sales, sellers can concentrate more on existing customers.
To better understand customer information, merchants can use some tools to create online surveys. For example, WPForms is a very convenient and practical tool. This high-end form generator allows sellers to quickly create surveys or ratings to better understand brand impressions, product reviews and customer needs, and where improvements are needed.
5. Improve customer service
In the consumer's purchase process, there are always a variety of problems, and once they encounter these situations, they hope to get in touch with the customer service immediately, otherwise they will give up the purchase to a large extent. A study by digital research firm Forrester showed that if the problem is not answered immediately, 55% of Americans will give up buying the goods they are viewing. Sellers can better improve customer service through the following channels.
E-mail: E-mail is the easiest way for customers to communicate. Sellers can attach separate business contacts to the site page to prevent missing customer issues. It is also recommended that the seller add some common questions to the FAQ section of the website.
Social media: If a business has opened its own social media account, it must maintain a certain frequency of interaction and push frequency to show the brand's vitality and attention. Merchants can reset the message notifications and respond to posts or content that asks questions. This will also help the seller to understand the needs of customers and promote the connection between the brand and the audience.
Live broadcast: It is very effective to use live broadcasts as a way to interact with customers to answer customer questions. Enhance customer understanding of brands and products and increase conversion rates while interacting with customers in real time.
Phone: The phone is the most convenient and intuitive customer service relationship, which can solve customer problems in a timely and efficient manner.
The increase in conversion rate is a gradual process and not a one-off event. Sellers should selectively implement these points in light of their actual situation.
--From: Hugo Net